Achieving succes though storytelling and company engagement
Great achievements deserve more than a press release. Share them with the whole organisation and use them to create or increase momentum, or to stir up rumours around the brand. Success brings new success at all levels: it attracts new interest from prospects, the attention of talented high-potentials and the attention of the always-hungry media.
And there is always a story to tell about how this success was created – and people love inside stories. Large or small, success is always a source of personal stories and highly interesting case histories. Sharing success on a regular basis will inspire the whole organisation, making people proud, bringing everyone closer together and raising morale ever further to create… new success.