The Power of Corporate History
Personal stories enrich, strengthen and add depth to the business culture. New interpretations provide new meaning. The result? Fully emotionally engaged employees.
Make an appointmentLeadership is all about looking forward
There is also a point to leadership looking back on its legacy. Company leadership does change over the years; CEOs always hand over the reins to someone else eventually. Early founders move on and new family members step in to take the company into a new future. It makes perfect sense to translate these moments in time into legacy storytelling.
A lot of value can be found in the personal views on the company’s history of the people who led it for some time, because it brings people closer to the company’s inner workings, goals, beliefs and problems. Leaving a legacy of this kind helps to personalise a company, adds meaning and depth to the corporate story, and builds the company’s reputation.
How to shape a legacy story
Legacy as the ultimate leadership story
Become a leader of the story
Legacy story examples that we are proud of
Frits Goldschmeding – Responsibility for the world around us
A passion for entrepreneurship is the legacy of Mr Frits Goldschmeding. In 1960, as a 22-year-old student, he started the temporary employment agency RANDSTAD. This organisation has become an extremely successful global company, keeping around 600,000 people in 39 countries employed on a daily basis. Goldschmeding foresaw that the world ...
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Heineken prizes – Authenticity of our convictions
Science is not a competition, and scientists are not public figures seeking eternal fame and glory. What they do want, however, is to help the world progress for a variety of reasons – and they do so with their entire heart and soul. This is a rich book that offers ...
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Kennedy – Legacy of a president as a story of connections
This book is a testament to Robert F. Kennedy and it received a Gold Award at the competition for the Best Books in the World 2018 in Leipzig Germany. On 8 June 1968, a funeral procession with the body of the murdered presidential candidate Robert F. Kennedy travelled from New ...
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Parliaments of the European Union – The visualisation of democracy
Some books are astonishing owing to their concept, the intense effort involved in their realisation and the endless perfection of their execution. The idea is simple: an image sometimes says more than a thousand words. Nonetheless, experiencing the historical significance of the 28 parliaments in Europe required a project that ...
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