Leadership is all about looking forward

There is also a point to leadership looking back on its legacy. Company leadership does change over the years; CEOs always hand over the reins to someone else eventually. Early founders move on and new family members step in to take the company into a new future. It makes perfect sense to translate these moments in time into legacy storytelling.

A lot of value can be found in the personal views on the company’s history of the people who led it for some time, because it brings people closer to the company’s inner workings, goals, beliefs and problems. Leaving a legacy of this kind helps to personalise a company, adds meaning and depth to the corporate story, and builds the company’s reputation.

How to shape a legacy story

Legacy as the ultimate leadership story

Become a leader of the story

Legacy story examples that we are proud of