Phase 1: Preparation
Good preparation is essential for a perfect end result. The most important questions that need clear answers for creative and financial reasons are: what are the specifications of the end product? What is the story’s content concept? What overall look and feel should it have? Is the book a stand-alone product or is it part of a wider package, in which video and internet also play a role? The secret to our success has to do with the fact that we provide answers to all of these questions in a concept presentation.
We develop a basic creative idea that provides a good impression of how your story will be brought to life, in form and content. Of course, this always leads to feedback, additions and fine tuning, and we take this into account. You are always in charge. Once the concept is approved, it provides a clear framework for further production.
The client is always central to our approach. Our strength is the collaboration between you and our specialists. Before we get down to work, we draw up a clear project plan. In this, we establish agreements about time planning, a fixed price and the composition of the team, among other things.
Phase 2: Research
Our researchers read up on the subject, gather background information, dive into your archives and provide a solid, factual basis. Confidentiality is, of course, a prerequisite.
The process of listening to your people then begins. We speak with key figures from your company’s present and past. Our professionals know what they are talking about. They speak the same language, know what questions to ask and have a radar for the best stories.
Phase 3: Creation
Once all of the relevant facts, ideas, thoughts and experiences have been gathered, we start writing. We make connections and provide structure. We tie up loose ends to form a clear, flowing story. You are present with us throughout the entire process and slowly but surely you see your story start to flow from our fingers. Feedback is also welcome at this stage and additions are incorporated in the texts.
Text and image are inseparable. As soon as our writers get down to work, our image researchers and designers also spring into action. They search as long as it takes to find the right images and elevate your story to a higher level. In some cases, extra photography may be needed, if it adds value to the concept and story. In such cases, we present you with a choice from a select number of photographers suitable for your specific project, including a clear cost estimate.
Phase 4: Production
Once all of the material has been received and the texts have been approved, the production process begins: layout, checking the proofs and finally printing. Also in this phase, you can be as intensively involved in the process as you wish. Together we work towards the apotheosis of our collaboration: the moment when the first copy of your own story rolls off the presses.
Sometimes it is necessary for books to be delivered. Anniversary books can then be provided with customer-friendly ‘gift cards’. Whatever extra it takes to package and deliver the book, you don’t have to worry about it – we will ensure that everything is arranged perfectly.
Phase 5: Communication
The book provides you with a rich source of stories that can also serve to communicate your company story in other ways. Social media thrive on unique content. Interesting founder, company or brand stories can become striking personal stories that bring the business history to life even more.
It may be interesting to make the business history part of a contemporary public or customer campaign. The business history then transforms into a past-present-future story. This is how Randstad framed its 50th anniversary with the campaign ‘Everyone has a connection with Randstad’. This internet and TV campaign demonstrated Randstad’s connection with people, organisations and society. The internet campaign successfully invited people to talk about their connection with Randstad.