‘The magic of Heineken’. A sturdy, 448-page book about the world of Heineken. The paper used alternates between matt and glossy, in order to reinforce the business story.
Each section explores different themes, supported by plenty of photographs, large texts and extra attention grabbers per page. Passion, courage, attention, social, cosmopolitan, status, authority, respect, personality, friendship, consistency, ambition, experience, Heineken… Its recognisable core values and playful character make this an attractive and communicative book. ‘The magic of Heineken’ is the story of how a modest brewery in Amsterdam grows to become a magical brand all over the world. The star of this book and film is Heineken.