Science is not a competition, and scientists are not public figures seeking eternal fame and glory. What they do want, however, is to help the world progress for a variety of reasons – and they do so with their entire heart and soul. This is a rich book that offers answers from the world’s best scientists to a unique question that fascinates us all: What drives humankind? The Heineken Prize for sciences and the arts is a highly valued award that is considered by many to be the equivalent of the Nobel Prize. This story will inspire you personally, as it provides a learning experience that is all about beauty, curiosity, creativity, structure, fear, love and survival.
The Power of Corporate History
Anchoring your successes in a story stimulates collective learning and provides inspiration.
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